Augmented reality for publishers in magazine and advertising industries is required to drive reader engagement in the digital age. One major shift is the ability to use augmented reality through advertisements and e-commerce. Here are some statistics regarding the current publishing market trends over the past 5 years.
What is augmented reality and how can it be used in publishing?
Augmented reality for publishers and advertisers is the ability to use an app to scan an ad or article in print. This will allow videos, audios, animated avatars or links to pop up on a user’s phone to redirect them to more information.
In essence, it is a creation of cross media systems while the same content migrates on different technological platforms and distribution channels (Internet, ebook, print, mobile devices).
This would allow for increased engagements, direct sales, and enhance user experience. The level of interaction is favourable for the adoption of Augmented Reality solutions within the publishing, advertising and print sector.
1. AUGMENTED REALITY TO UP-SELL PRINT ADS
What emerges from the examples above is that Augmented Reality provides significant added value, both on the cultural and commercial levels, to paper-based publishing products, without the need to completely replace them. This enhancement will then correspond to new market opportunities that are waiting to be explored.
“If you’re not failing now and again, it’s a sign you’re not doing anything innovative.”
We believe it takes courage to make Augmented Reality work. Contact us today to understand how Augmented Reality and the advertising and publishing industry can work together to drive sales and engagement.