Augmented Reality allows consumers and fans to engage with a brand, product or event, and lets them curate their own experiences. More and more businesses such as IKEA, McDonald’s, L’Oreal, Coca Cola are using augmented reality to re-attract customers to their brands through new mediums. Marketers are leveraging off the consumer addiction to smartphones through apps, by being more accessible and using gamification to make it more fun.
Here are some statistics regarding recent market trend
What is augmented reality and how can it be used in marketing?
Augmented Reality (AR) enhances your experience of an environment by inserting virtual objects into your reality. Today, users can engage and interact with AR through their smartphones and tablets, making this easy in everyday life.
Savvy marketers entice customers to visit in-store locations; which in turn, allows them to interact with the products and brands more. This can be done
1 AUGMENTED REALITY IN RETAIL
2. AUGMENTED REALITY AND PRODUCT PLACEMENT
3. AUGMENTED REALITY AND GAMIFICATION FOR YOUR SUCCESS
Emotional branding is a powerful marketing strategy, especially when paired with augmented reality marketing, Appearition is providing you an opportunity to increase brand loyalty through unique customised experiences for your customers. Ultimately, the main revolution is not in the technology itself but in the accessibility. Contact us here now.