Augmented Reality allows consumers and fans to engage with a brand, product or event, and lets them curate their own experiences. More and more businesses such as IKEA, McDonald’s, L’Oreal, Coca Cola are using augmented reality to re-attract customers to their brands through new mediums. Marketers are leveraging off the consumer addiction to smartphones through apps, by being more accessible and using gamification to make it more fun.
Here are some statistics regarding recent market trend
What is augmented reality and how can it be used in marketing?
Augmented Reality (AR) enhances your experience of an environment by inserting virtual objects into your reality. Today, users can engage and interact with AR through their smartphones and tablets, making this easy in everyday life.
Savvy marketers entice customers to visit in-store locations; which in turn, allows them to interact with the products and brands more. This can be done
1 AUGMENTED REALITY IN RETAIL
Customers can try on products in front of an interactive mirror /screen by selecting multiple items in different styles or colours.
Use virtual floor plans to help customers navigate the store and find the products they want.
Provide detailed product information to publicise corporate social responsibility (CSR) stance of a Brand. For example, where the product originated, materials used and the social cause it promotes: be it prevention of animal cruelty, child labour or organically grown produce.
2. AUGMENTED REALITY AND PRODUCT PLACEMENT
Discerning consumers want to test out products before they commit to a purchase. Using AR to visualise whether the product/s are suitably positioned in a familiar real-world like setting.
Enhance your product images to 3D scale
Replace traditional catalogues with AR integrated apps at a lower cost, to deliver high ROI to reach greater number of customers.
3. AUGMENTED REALITY AND GAMIFICATION FOR YOUR SUCCESS
Track ROI on ads to understand how consumers are engaging with marketing campaigns through mobile apps.
Use AR gamification to engage and understand target market for offers and promotions; in order to move inventory rapidly and increase sales.
Monitor consumer behaviours, and personalise the offerings according to their needs and wants.
Emotional branding is a powerful marketing strategy, especially when paired with augmented reality marketing, Appearition is providing you an opportunity to increase brand loyalty through unique customised experiences for your customers. Ultimately, the main revolution is not in the technology itself but in the accessibility. Contact us here now.