Augmented reality for publishers in magazine and advertising industries is required to drive reader engagement in the digital age. One major shift is the ability to use augmented reality through advertisements and e-commerce. Here are some statistics regarding the current publishing market trends over the past 5 years.

What is augmented reality and how can it be used in publishing?

Augmented reality for publishers and advertisers is the ability to use an app to scan an ad or article in print. This will allow videos, audios, animated avatars or links to pop up on a user’s phone to redirect them to more information.

In essence, it is a creation of cross media systems while the same content migrates on different technological platforms and distribution channels (Internet, ebook, print, mobile devices).

This would allow for increased engagements, direct sales, and enhance user experience. The level of interaction is favourable for the adoption of Augmented Reality solutions within the publishing, advertising and print sector.

 

1. AUGMENTED REALITY TO UP-SELL PRINT ADS

 

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Scan and have immediate access to content instead of customers Google it themselves.

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Increases monetisation avenues for engaging content.

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Up-sell advertising and use Augmented Reality to scan and make purchases instantly.

2. AUGMENTED REALITY TO DRIVE PRINT TO E-COMMERCE

 

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Provide tools for any advertisers to create interactive print content.

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Allow advertisers to link videos to printed page advertisements.

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Link or promote competitions to interact with consumers using augmented reality.

3. AUGMENTED REALITY AND MEASURING CONSUMER BUYING BEHAVIOUR

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Track ROI on ads in magazines, understand how many people are purchasing through magazines.

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Understand target demographics.

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Understand consumer habits  – tailor your printed materials to customers buying behaviour.

What emerges from the examples above is that Augmented Reality provides significant added value, both on the cultural and commercial levels, to paper-based publishing products, without the need to completely replace them. This enhancement will then correspond to new market opportunities that are waiting to be explored.

“If you’re not failing now and again, it’s a sign you’re not doing anything innovative.”

We believe it takes courage to make Augmented Reality work. Contact us today  to understand how Augmented Reality and the advertising and publishing industry can work together to drive sales and engagement.